Can you describe your brand as a remarkable person?

Can you describe your brand as a remarkable person?

“If your brand was a person, how would you describe him or her?” The above may sound like an entertaining question, but I can assure it comes with great validity in the age of social media. Whether used for personal or business reasons, Facebook, Twitter, LinkedIn and other popular channels have one major characteristic in common:Read more about Can you describe your brand as a remarkable person?[…]

Branding: is the question who are you, or who can you be?

Branding: is the question who are you, or who can you be?

Brand identity. Whether you are building a brand from scratch or revamping an existing one, who you are as a brand is key. As part of the strategic thinking process behind it, I often refer to a brand as a person with values and beliefs, characteristics and personality traits.  It makes the approach to communicating asRead more about Branding: is the question who are you, or who can you be?[…]